When it comes to wrapping products in film simply to provide protection or to secure a collation of items, a number of options are available but for retail applications where shelf appeal is paramount the preferred choice for wrapping cartons and other uniform objects is an end fold overwrap.

As the challenges of the global economy increase the pressure to save money at all stages of the production and packaging process increases

Overwrapping machines have long been referred to as cellophane wrappers, cello wrappers or simply box wrappers. The overwrap itself has been known as a cello wrap. This terminology has its roots in the 1950s when all wrapping was with the wood pulp derived product call cellophane

Marden Edwards will be presenting it’s packaging machinery with Involtec at Emballage Paris 2010

One of the complaints regarding overwrapping when compared to shrinkwrapping has been the need to use a precise width of film. Shrinkwrapping, using large amounts of heat energy to shrink film around a product, has always been able to cope with oversize film and shrink to the correct size.

Many of the major, and minor, producers of sticky memo pads have used Marden Edwards equipment, both for the individual pad and for the subsequent collations.

Having already made inroads into the French cosmetics and toiletries industries with the TM85 trailing edge overwrapper, Marden Edwards has launched the TM100 to produce the same excellent wrap quality on a greater range of carton sizes.