When it comes to wrapping products in film simply to provide protection or to secure a collation of items, a number of options are available but for retail applications where shelf appeal is paramount the preferred choice for wrapping cartons and other uniform objects is an end fold overwrap.

Overwrapping machines have long been referred to as cellophane wrappers, cello wrappers or simply box wrappers. The overwrap itself has been known as a cello wrap. This terminology has its roots in the 1950s when all wrapping was with the wood pulp derived product call cellophane

The purpose of this article is to explain the main styles and formats of cigarette and tobacco packaging that exist within the tobacco industry

Major cereal manufacturers are consistently choosing overwrapping as the preferred method to bundle and wrap their single portion products. Often accused of over packaging and of using too much packaging material, overwrapping does in fact provide an economic, high quality and environmentally friendly way of producing a retail multipack.