When it comes to wrapping products in film simply to provide protection or to secure a collation of items, a number of options are available but for retail applications where shelf appeal is paramount the preferred choice for wrapping cartons and other uniform objects is an end fold overwrap.

As the challenges of the global economy increase the pressure to save money at all stages of the production and packaging process increases

Overwrapping machines have long been referred to as cellophane wrappers, cello wrappers or simply box wrappers. The overwrap itself has been known as a cello wrap. This terminology has its roots in the 1950s when all wrapping was with the wood pulp derived product call cellophane